the owners collective

Mentoring Program

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You’ve done the hard yards.
Launched your own gig.
Nailed your niche.
Now you’re ready to make your mark – and a serious profit.

I’m ready to help you make that happen.


High-End Hustlers is designed for business owners ready to grow their impact, their revenue, and themselves. If you want a dedicated wolf pack, cool connections and epic sales, this is your zone.

Most importantly, this is a mentoring program for business owners who don’t do boring. Who want to disrupt the status quo. Who won’t settle for less.

You see, if you’re a regular round here, you’ll know that we do things differently. We believe passion and purpose are just as important as profit and projections.

We believe that your business is as unique as you are (we don’t do ‘cookie-cutter’ approach). We know that you’ve made it through the start-up years and you’re making it work – you know your target market, your offering, your personal style and you’re earning good coin.

Now you want some serious growth and the chance to collaborate with the best in the business. AND you want to do it in a way that feels real and authentic.

You’re SO in the right place.

It’s time to fuse purpose with profit.
To grow your empire.
To find your wolf-pack + connect with a like-minded tribe.
To make your mark AND make money.

Let’s roll…


This program is designed to fast track your business development – and your results.

Spearheaded by Owners Collective Founder, Pru Chapman, you’ll receive a combination of game-changing Implementation Days, weekly laser coaching with Pru herself, trailblazing content, and above all a kick-ass like-minded community.

Most importantly, you get Pru working with you on your business for a full four months!

You’ll also get…

Weekly Laser Coaching
with Pru + the Mavericks

You’ll have weekly content calls and access to office hours with Pru to sharpshoot your challenges, and pick her brains on your next steps. This means you get coaching on YOUR business every single week #gamechanger PLUS from time to time, we’ll bring in an expert to throw down on specific topics you’ve asked for help with!

Instant Access to our Complete Library of Training + Templates

You get a full twelve months access to our full Library of content, resources, downloads, templates, and programs. Because we want you to have every opportunity for success you’ll also get access to additional networking, profile building and so much more.  In addition to ALL our essential training video’s it’s also jam-packed with all the business templates you could need!

Live In-Person High-End
Hustlers Summit held in Byron Bay

Where you’ll have the chance to implement everything you’ve learnt with Pru + the Mavericks on hand to help. This is the place to learn, grow your network, connect with your tribe, and build real, authentic connections to fast track your business success.

Industry Maverick

We’ve handpicked the best in the business to give you honest, on-point and timeless advice on building your business. Our Mavericks bring decades of experience to the table to show you the shortcuts, save you money and make sure you get it right the firs time.

The Ultimate PEB: A Practical
Education in Business

You’ll gain access to a step-by-step program built by Pru specifically to help scale your business. Included are training video’s, workbooks and audio recordings to supercharge all areas of your business. We’ll be covering Mindset, Marketing, Business Planning, Financials, Sales, Audacious Culture and Leadership. We’re not leaving anything out, and we’ll dive deep into your social media platforms, how to hustle your own PR, Facebook Advertising, designing websites that covert, and so so much more.





Know why most small businesses fail within the first two years?

Because they never create the right internal environment for success. That’s why we’re lasering in on your entrepreneurial mindset.

We’re diving deep into you ‘why’ which will form the foundation of your business, and ensure that you’ve got clarity on exactly who your business serves, what you stand for, and how to make it happen.

In this introductory module, we’ll dive into:

  • How to create a business that will blow your mind it’s so awesome
  • What to do when despite your time, money and effort it’s just not working
  • Uncover your biggest most important work and step fully into your purpose
  • The mission that’s motivating your business, and how to infuse those values into your work
  • Honing in on your tribe and target market – because knowing the nuts-and-bolts of who you serve is KEY to bringing home the (nitrite-free) bacon
  • How to plan your trajectory in a way that makes sense, and covers the essentials of old school business planning with new school thinking including your 5 Page Plan (this is everything you need and nothing you don’t)
  • The way your clients feel about working with you is the most important, yet most commonly overlooked aspect of business



To make money, you’ve gotta make the sale – there’s no ifs, ands or buts about it. So many people feel sleazy and awkward whenever they have to ask the big question, but it doesn’t need to be that way. Learn the essential numbers you need to know in your business and how to grow them – fast.

We’re talking money beliefs, ‘must-know numbers’, financial forecasting and the systems that will set you free.

Say hello to loving your numbers.

We’ll dig into:

  • Your Financial Scoreboard – The essential numbers that you need to know about your business in plain English, with our expert financial Maverick. This is the scary part that most business owners run a mile from – but we’re going to break down the essentials of what you need to know, and how to set yourself up properly to really launch and leverage your growth
  • How to stand behind the value you’re offering, so that sales conversations become part of your everyday lingo
  • The psychology of sales, from both your perspective, and your new client’s
  • What you need to know to get your financial game-plan on
  • Financial Forecasting aka a crystal ball look into the financial future of your business



As a business owner you MUST have a crystal clear picture of how clients find out about your business, engage with you and your services and eventually sign on the dotted line.

When you understand this you can tweak each and every step of the funnel – yep, what we’re talking about here is the client journey through your sales funnel – and knowing this is a game changer for both you, your clients, and your bottom line.

You’ll learn:

  • Attracting and converting THE RIGHT clients, so that you become irresistible to your target market
  • Learn the impact of having empowered Sales Conversations, positioning your worth and the ultimate solution to your clients problem
  • Mapping out your client journey to streamline your offering and maximise your profit every step of the way
  • Training your clients to create the ultimate experience for both of you!
  • BONUS: Essential Legals and making sure that you’ve got your back end in order to protect you + your business



To connect with your customers, you’ve got to draw them in to your story. And to do that, you’ve got to get smart and savvy about marketing. Lots of business owners get flustered when it comes to stepping into the spotlight, but we’re going to break it right down and blast away the fear. You’re not spruking your wares, you’re building relationships with your potential clients, and we’ll show you how.

Get ready for:

  • How to take the ick factor out of marketing and make sure it feels good
  • Streamlining your marketing strategy and ensuring you’re optimising your online presence
  • Making meaning – how to communicate with your tribe in a way that works for them and you
  • Which social media platforms to use + how to use them, we’re talking Facebook, LinkedIn and Instagram – where all the cool kids hang out a way that makes sense, and covers the essentials of old school business planning with new school thinking including your 5 Page Plan (this is everything you need and nothing you don’t)
  • How to break down PR, what you can do internally, and how to set up for engaging external representation
  • BONUS SESSION: How your visual branding makes all the difference, what you need to know, checklists for working with designers, and walking through exactly what your website needs to engage the attention of your new clients



The new age of entrepreneurship is here. To ensure that you’re at the forefront and not left behind, it’s important to get serious about disrupting the status quo and blazing your own trail.

We’ll cover:

  • How to be a fearless leader – for yourself, your tribe, and the world
  • Why management is dead, and what this means for your business moving forward.
  • How to create a learning organisation (and never be left behind again)
  • The true secret about getting extraordinary results (and how to avoid being a has-been or a never-was)
  • BONUS SESSION: Philanthropy, and how giving back drives positive change both internally and externally, and in kind strengthens the position of your brand


Every week packed with juicy learning.

You’ll get fresh content, every week.  There’s no stone left unturned in creating your ultimate business.

Each week you’ll receive 1-3 video’s on each of these topics.  They’re delivered by Pru in her super practical style so that you can watch, learn, and implement the same day.

We’ll cover:

  • Module 1 | Topic 1 :: Creating Consciously
  • Module 1 | Topic 2 :: Vision, Mission, and Values
  • Module 1 | Topic 3 :: Nailing Your Product Eco-System
  • Module 1 | Topic 4 :: Knowing Your Client
  • Module 1 | Topic 5 :: Practical Business Planning
  • Module 1 | Topic 6 :: Abundance Mindset
  • Module 2 | Topic 1 :: Badass Money Beliefs
  • Module 2 | Topic 2 :: Essential Numbers
  • Module 2 | Topic 3 :: Your Financial Game-Plan
  • Module 2 | Topic 4 :: Financial Forecasting
  • Module 2 | Topic 5 :: Systems that Set You Free
  • Module 3 | Topic 1 :: Mapping Your Client Journey and Nailing Your Sales Funnel
  • Module 3 | Topic 3 :: Attracting the Right Clients
  • Module 3 | Topic 4 :: Converting the Right Clients with Impactful Sales Conversations
  • Module 3 | Topic 5 :: Training Your Clients
  • Module 3 | Topic 6 :: Essential Legals
  • Module 4 | Topic 1 :: Nailing Your Visual Branding
  • Module 4 | Topic 2 :: Relationship-Based Marketing
  • Module 4 | Topic 3 :: Marketing Planning
  • Module 4 | Topic 4 :: Digital Strategy
  • Module 4 | Topic 5 :: Organic Social Media
  • Module 4 | Topic 6 :: Paid Social Media
  • Module 4 | Topic 7 :: PR
  • Module 5 | Topic 1 :: Building a Team
  • Module 5 | Topic 2 :: Creating Culture
  • Module 5 | Topic 3 :: Giving Back


Everything you could ever need

We’ve thought long and hard about every training you could ever want or need, and put it ALL into our High-End Hustlers portal.

Got a lazy 7 hours, or even 70?!  Dive in and get skilled up on any and every area of your business!  This is the motherload.  EVERYTHING you could ever need.

Full 3-Part Video Trainings on each of the following topics:

  • Uplevel on LinkedIn
  • Pinterest Like A Boss
  • Nailing Instagram
  • SEO 101
  • Content Creation
  • Productivity Secrets
  • Creating Impactful Events
  • Business Audit
  • Facebook Advertising 101
  • Photography + Styling for Social Media
  • DIY Video Communications
  • Tech Systems + Setup
  • Jedi Mind Tricks for Abundant Thinking
  • Marketing Strategy
  • How to Build Kick-Ass Brand Collaborations
  • Plus SO much more!


JOIN NOW Next Intake November 2019

*Strictly limited places

Your investment includes:

 Weekly Mentoring & Masterclasses with OC Founder, Pru Chapman

 Live 3-Day Summit in Byron Bay

 The Ultimate PEB: A Practical Education in Business Program

 Complete access to our full training library, templates, downloads, and programs

 Masterclasses with industry experts

 Exclusive membership to our Facebook family

 Up-close-and-personal insights from our guest experts

 Access to accountability groups (to get it done!)

Please note: because of the highly personalised, intensive nature of this High-End Hustlers experience, places are strictly limited. If this program is something you are interested in, please act now to ensure you don’t miss out!


Owners Collective Founder + Head Hustler, Pru Chapman
and a team of incredible Industry Experts, aka Mavericks.


Founder at Owners Collective. Talking all things business growth, alignment & purpose.

Pru Chapman

Owners Collective


Intuitive, truth finder + butt kicker at Krista Jane. Blasts the subconscious sh*t that really stops you and your biz from blowing up.


Krista Jane


Owner + Creative Director at Smack Bang Designs. Making sure your brand cuts through the clutter + stands out from the crowd.


Smack Bang Designs


Owner + Social Media Maven at Seekerloverdreamer. Getting audacious with your branding. Finding your creativity and fire on social media.




Owner at Vital Addition. Talking us through the numbers and structure that every entrepreneur needs to know.

Lachlan Grant

Vital Addition


Owner at Florence in Heels showing us the power of persuasive and personable copy.

Jacqueline Jubb

Owner at JL Walker Law



Weekly coaching on YOUR business with Pru
- to troubleshoot, brainstorm, and grow on a weekly basis


Live In-person Implementation Days - to connect with your tribe, build relationships, and network like a boss


In-depth content and materials to guide you through the process of building your business and accelerating your growth


Training across all key areas of your business because we're leaving no stone unturned


Insights from our industry experts and thought leaders


Tonnes of done-for-you resources, checklists, swipe files and more, to take all the guesswork out of getting your business growing and flowing

And because this is an out of the ordinary program, you can expect to walk away with out of the ordinary results.

You’ll get…

Get ready for:

  • Clarity on where you’re going in your business
    (and how you’re going to get there)
  • An action plan to bring your vision to life
  • Fully fleshed out customer avatars and target audience demographics
  • A clear understanding of your strengths, so you can stay smack-bang in your zone of genius
  • An aligned marketing plan that feels good and converts
  • Increased sales and customer conversions
  • Increased leverage of your skills and resources (meaning: more time and money to spend on the fun stuff)
  • A fully-realised brand direction
  • The certainty that you’re on the right track, and doing everything you’re supposed to be doing
  • The blissful feeling of momentum in your business – where things begin to snowball and skyrocket with ease
  • A highly primed success mindset, to help you bust through barriers and get to where you want to b
  • Meaningful friendships with likeminded souls, so you can celebrate your wins, seek support with your challenges, and share the entrepreneurial journey as it unfolds



A kick-ass business is truly possible.
In fact, it’s yours for the taking.

And the time to act is now.


1 X PAYMENT OF $4750 + gst


4 X PAYMENTS OF $1250 + gst

PS – Got any questions? We’d love to help.
Send them through to


Tess Robinson

Founder + Creative Director of Smack Bang Designs

I came across Pru by chance. At the time, I didn’t even realise that I needed a business mentor. We chatted for a little over 20mins and I instantly realised how much I needed her in my life and how crazy I was to not have found her already. Her infectious enthusiasm, obvious expertise and incredible passion for all things business and personal growth was exactly what my business craved.

Pru helped me take Smack Bang Designs and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible. The best thing about Pru is that she is genuinely focused on bringing out the best in you and your business, and she is darn good at it. She has helped me navigate the murkiest of waters with grace, understanding, empowerment and a whole lotta a heart, and for that I am eternally grateful.


Jacqui L Walker

Founder of J L Walker Law

I’ve just been on the most amazing business bootcamp of my life and it’s all thanks to the incredible Pru Chapman and the Owners Collective. I cannot recommend this course enough – it has changed my life! As a one woman band launching headlong into two businesses, I felt like I was swimming way out of my depth. My head was littered with unanswered questions on a daily basis and I felt disconnected. I knew I had the potential to achieve my goals but I really needed support and direction – the Owners Collective gave me all of that and more. Pru and the rockstar mavericks opened their arms and took me through my entrepreneurial paces, making me dig into my ‘why’ and helping me to align my goals with my true purpose as well ticking off everything from social media and branding to PR and the nitty gritty financials. This course is like intense interval training for your mind, your soul and your bottom line. Jump into it and get training – you’ll love it!


Sarah Thornton

Co-Founder of Finders Keepers

Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves.

One of the things that I love, is that its not all about business as we know it. The personal development, mindset shifts, self awareness and cutting through the bullshit, is something no traditional business course could ever give you. Pru has amazing leadership skills, and understands us ‘un-conventional’ and self made business owners. It’s daring, authentic and full of hustle. We are so grateful for the OC and would highly recommend it to anyone who is ready put in the work and take their business to the next level.


Natasha Wakefield

Founder of Spindrift Collections

Where to start! I have been absolutely astonished with the enormous effect that the business mastermind course has had on my jewellery business. Everything about the course has been designed to help me succeed. The mavericks have been full of wisdom and insider knowledge on how to develop each area of my business. The course has helped me so immensely with my business planning, vision, branding, website & social media and I’m only only half way through! The weekly coaching calls are so useful to discuss the weeks coursework & get some real in depth answers to my questions. The other amazing part of the course is the closed Facebook group where I have met lots of like minded business owners and entrepreneurs – which has been a great place to bounce ideas around and ask questions not only of Pru and the weekly Mavericks but of the other course members. I am externally pleased with the course and would not hesitate to recommend it to business owners who have a passion and drive to develop their business.


Lara Allport

Founder + Boss Lady of The National Grid

“I am extraordinarily grateful that Pru Chapman and I crossed paths when we did. Engaging Pru to mentor and assist us through a significant growth spurt for both our companies, still – to date, is one of the best business decisions we have made. Pru expertly fielded queries we had through this tricky transition, held us accountable to developmental targets and inspired us to lift our game to heights we didn’t think possible. She is a wealth of knowledge and experience and has a beautiful style that royally kicks your ass – all done with a motivational elegance and panache.

Pru has also really helped me to fulfil my personal mission to prove to the world that it is possible to own two wildly successful businesses, designed to nurture and encourage creative talent, while simultaneously enjoying being a wife and mother of two beautiful boys.”


Chantel Carnes

Founder + CEO of Coco Social

I’ve run my business off a cliff a few times but Pru and the OC have always been their to winch me back to centre. The OC has the power to change your life. Its not a walk in the park. You have to show up. You have to put in the work. You have to be dedicated but the results are there for the taking/making. The OC has given me the systems, processes and templates to build my business from a Freelancer, to small business and now i’m set to scale into agency status.

The OC has made me play a much bigger game then I knew existed or was even possible. There is nothing else like the OC out there, trust me I’m a recovering online course addict. The OC is the real deal.